Exhibitor Information

DISCOUNTED RATE DEADLINE = OCTOBER 1, 2021

View the 2021 Exhibitor Services Manual

The ASSEMBLY Show follows the International Association of Exhibitions and Events (IAEE) Guidelines for exhibition displays. If you have specific questions regarding your booth space please contact:

Dana Marsoupian, Sr. Event Manager
marsoupiand@bnpmedia.com | 248-719-5416

Height Restrictions:

• Island & Peninsula Booths = 16 feet
• Perimeter Booths = 12 feet
• Linear Booths = 8 feet

Hanging Signs/Banners:
Hanging signs and banners are only permitted for Island and Peninsula booths, 20'x20' or larger.  The maximum height limitation on hanging signs/banners for The ASSEMBLY Show is 16ft., meaning the top of a banner/sign may not exceed 16ft. Most banners/signs are hung 11' from the ground to the bottom of the banner.  Some island booths may have higher clearance and height restrictions may be increased upon request to show management (marsoupiand@bnpmedia.com). 

Further information on height restrictions or hanging signs please reference the Exhibitor Services Manual or please contact:

Dave Houston, Rosemont Exposition Services, Inc.
dhouston@rosemontexpo.com | 847-993-4654

MOVE-IN DEADLINE = OCTOBER 26, 2021 @ 10:00 AM
MOVE-OUT DEADLINE = OCTOBER 29, 2021 @ 2:00 PM

Move-In / Setup Hours
Exhibitors must install exhibit at assigned booth during the following times:
     ***Direct to dock shipments will be accepted per the following schedule

• • Thursday, October 21, 2021 - 8:00 am – 4:30 pm (400 nsf booths and larger only)
  • Friday, October 22, 2021 - 8:00 am – 4:30 pm
  • Saturday, October 23, 2021 - 8:00 am - 12:00 pm
  • Sunday, October 24, 2021 - HALL CLOSED - NO LABOR AVAILABLE
  • Monday, October 25, 2021 - 8:00 am – 4:30 pm
    The exhibit hall will be open to exhibitors for set-up and move-in until 8:00 pm on Monday, October 25, but any direct shipments arriving after 4:30 will be charged overtime rates. Additionally all other labor orders will be charged overtime rates from 4:30 - 8:00 pm.
  • Tuesday, October 26, 2021 - 8:00 am – 10:00 am
    All exhibits must be fully installed by 10:00 am on Tuesday, October 26, 2021 - no exceptions. Exhibits that are not installed by 10:00 am on Tuesday, October 26, 2021 will lose their priority renewal order time slot.

Exhibit Hall Hours
The exhibit hall will be open during the following times:

• • Tuesday, October 26, 2021 - 4:00 pm – 7:00 pm
    • Welcome Reception and Taste of Rosemont on exhibit floor from 4:00 - 7:00 pm.
  • Wednesday, October 27, 2021 - 10:00 am – 5:00 pm
    • Networking Reception will take place from 5:00 - 7:00 pm OFF the exhibit floor.
  • Thursday, October 28, 2021 - 9:00 am – 2:00 pm
    No materials may be packed up, loaded or removed from the Exhibit Hall until 2:00 pm on Thursday, October 28, 2021.

Move-Out / Dismantle Hours
Exhibitors may tear down and dismantle their booths during the following times:

• • Thursday, October 28, 2021 - 2:00 pm – 8:00 pm
    The return of all empty crates and cartons will take approximately 4 hours. Please plan accordingly and do not book early flights as move-out takes time.
  • Friday, October 29, 2021 - 8:00 am – 2:00 pm
    All exhibit materials must be packed up and labeled or removed from exhibit hall by 2:00 pm on Friday, October 30, 2020.

REGISTRATION DEADLINE = SEPTEMBER 30, 2021

Each exhibitor receives three (3) complimentary registrations per 100 net square feet (nsf) of paid exhibit space. Exhibitors will be provided a customized complimentary registration code via email to redeem their complimentary staff registrations. If additional registrations are needed above and beyond your complimentary passes, they may be purchased at a discounted rate.

Register Now

Please contact Maddie Berglund for questions or assistance with exhibitor registration.

Maddie Berglund
Registration Manager
844-644-7449
TAS@executivevents.com

Each exhibitor also receives a customized invitation to extend a FREE registration to customers for The ASSEMBLY Show through October 15, 2021. The exhibitor with the most attendees that register using their code will win $2500 in sponsorship dollars towards The ASSEMBLY Show in 2022. If you need a copy of the invitation or your custom code please contact Dana Marsoupian at marsoupiand@bnpmedia.com.

ADVANCE WAREHOUSE SHIPPING = SEPTEMBER 20 - OCTOBER 20, 2021
DIRECT SHIPPING = OCTOBER 21-25, 2021

Detailed shipping instructions are included in the 2021 ASSEMBLY Show Exhibitor Service Manual. Don't forget - your exhibit space fees include ALL onsite drayage costs - but only if you ship direct to the convention center (not in advance to the warehouse). This should be a significant cost savings to your company!

For shipping questions or to confirm delivery of your warehouse shipment, please call RES Warehouse at 847-678-0374. Normal warehouse hours are 7:00 am - 3:00 pm Monday through Friday.

• ADVANCE SHIPMENTS RECEIVED AT THE RES WAREHOUSE
  Advance shipments will be accepted at the RES warehouse beginning September 20, 2021. Shipments received at the RES warehouse by October 14, 2021 will be weighed, inspected and charged at a rate of $25.00 per cwt. (100 lb. minimum). This charge includes storage prior to the opening of the show, delivery to the exhibitor's booth at the Donald E. Stephens Convention Center, removal to the loading dock at the close of the show and straight time reloading onto outbound carriers. This rate also includes pick-up, storage and return of empty crates and cartons. Shipments received at the RES warehouse after October 14, 2021, will be charged at the rate of $30.00 per cwt. (100 lb. minimum).
• DIRECT SHIPMENTS TO THE DONALD E. STEPHENS CONVENTION CENTER
  Materials unloaded at the Donald E. Stephens Convention Center are being provided by The ASSEMBLY Show. There will be no additional charges for this service, which also includes the re-loading of exhibit materials at the conclusion of the event as well the removal, storage and return of all empty crates and containers.
   

DEADLINE = AUGUST 31, 2021

As an exhibitor you receive a company listing in The ASSEMBLY Show on-site Show Program and mobile app. A standard directory listing includes company name, address, phone number, website, booth # and 100 word company profile.

All exhibitors will receive an email with a link to add/update your profile on The ASSEMBLY Show interactive floor plan.  The profile that is uploaded to the floor plan will be used to create each exhibiting company's directory listing in the Show Program and Mobile App. If you have any questions or need assistance uploading your company profile please contact:

Ceci Quispe
Event Coordinator
847-405-4018
quispec@bnpmedia.com

Make your company stand out in the Show Program and Mobile App by upgrading to a Premium Listing.

DISCOUNT DEADLINE = OCTOBER 1, 2021

How are you capturing and following up with all of the leads collected at your booth?

Maximize your ROI by using ATS Lead Retrieval services.

Badges at events act as a form of identification and most importantly, electronic business cards. In an effort to streamline session attendance tracking & exhibitor lead capture show managers incorporate QR barcodes fully encoded with attendee contact info as well as important demographic data allowing the exhibitors to easily qualify and follow up.

Why use event provided Lead Retrieval services?

• Easy to scan & capture attendee contact + key demographic information.
• Digital qualifiers & note taking
• Lead data available in real-time & post event (saved in Cloud for up to 18 months)
• Onsite technical support included
• Easily manage your exhibit booth team’s leads
• Customization and seamless integrations into your existing CRM system available.

View details of each lead retrieval option by clicking on the PDF order form.  Place your order directly through American Tradeshow Services (ATS) by deadline Friday, October 1, 2021  for the best rates.

ORDER LEAD RETRIEVAL ONLINE

To order online click HERE or visit www.american-tradeshow.com and enter username "TAS2021" and password "1026". Orders can also be emailed to orders@american-tradeshow.com or faxed to 985-809-1888.

For questions please contact ATS directly at 985-240-5507 or email orders@american-tradeshow.com.

PRE-SHOW EMAIL REQUESTS = AUGUST 6, 2021 - OCTOBER 5, 2021

As an exhibitor, you have the opportunity to send an email directly to event attendees that “opted-in” to receive third-party communications. Emails can be scheduled to deploy from August 27 - October 25, 2021 with deployment dates made available on a first-come, first-served basis.

Please select the link below for more details and to get started.

PRE-SHOW EMAIL REQUEST FORM

Avoid list rental scams.  The ASSEMBLY Show does not sell registrant lists.  Learn more.

POST-SHOW EMAIL REQUESTS = OCTOBER 6, 2021 - JANUARY 6, 2022

As an exhibitor, you have the opportunity to send an email directly to event attendees that “opted-in” to receive third-party communications. Post-event emails can be scheduled to deploy from October 29, 2021 - January 31, 2022 with deployment dates made available on a first-come, first-served basis.

Please select the link below for more details and to get started.

POST-SHOW EMAIL REQUEST FORM

Avoid list rental scams.  The ASSEMBLY Show does not sell registrant lists.  Learn more.

DEADLINE = AUGUST 31, 2021

It is a standard requirement for all Show exhibitors to carry general liability coverage from an insurance company in good standing with minimum policy limits of $1,000,000 per occurrence and $2,000,000 aggregate. BNP Media (2401 W. Big Beaver Rd., Suite 700, Troy, MI 48084, 248-362-3700) and Donald E. Stephens Convention Center (555 N. River Road, Rosemont, IL 60018, 800-528-7975) shall be named as additional insured. This insurance must be in force during the lease dates of the event, October 20–29, 2021.

Proof of Insurance is Mandatory
Having insurance will protect your company, employees, and volunteers, should a claim arise against you for something that occurred at your booth. If you already have compliant coverage, please forward your proof of insurance to cecilia@bnpevents.com and be sure to include the exhibiting company name and 'The 2021 ASSEMBLY Show' in your message.

If you do not have coverage, it can easily be secured for only $124 through Rainprotection.

Rainprotection Insurance program is valuable for:

• Exhibitors who do not have an existing insurance policy
• International Exhibitors whose liability insurance will not cover them at a show in the USA
• Companies who do not have the time to deal with all of the certificate arrangements, and need coverage immediately
• Exhibitors who find it easier or advantageous to use this program, rather than their corporate insurance; Similar to when you rent a car and do not want to use your own auto insurance
• Should there be a claim, it will not tarnish your policy and rates, and, unlike most corporate policies, there is no deductible

There are no applications to fill out. Simply purchase your insurance, which is already pre-filled with all of the proper show information, directly online using a credit card. Your Insurance Certificate is instantly emailed to you and a copy is sent to show management.

ORDER YOUR EXHIBITOR INSURANCE ONLINE TODAY!

CUSTOMER INVITATION DEADLINE = OCTOBER 15, 2021

CUSTOM INVITATIONS

Each exhibitor will be emailed a customized discount code to extend a FREE registration to customers for The ASSEMBLY Show if they register before October 15, 2021. The exhibitor with the most attendees that register using their custom code will win $2500 in sponsorship dollars towards The ASSEMBLY Show in 2022. If you would like to create a custom invitation simply click on the invitation thumbnail to the right and insert your company name, booth number and customized VIP code.  An email html file has also been created that you can customize for your company.  It can be accessed HERE.

If you need help customizing your invitation/html or you need a different file format please contact Mike Spencer at spencerm@bnpmedia.com. If you need your custom code resent to you please contact TAS@executivevents.com.

MEDIA DOWNLOAD

Select the Media Download link below to gain access to various online ads as well as The ASSEMBLY Show logo for use in emails, websites and newsletters, etc. to promote exhibitor participation in the show.

MEDIA DOWNLOAD

One of the top five reasons exhibitors participate in a trade show is to gain exposure through media coverage. BNP Media has teamed up with Riemer Communications to provide exhibitors a cost effective way to communicate messages about their new products and services to editors, reporters and bloggers that have been invited as well as those that have registered for the event. News stories that come out of a trade show can make a company's entire year. For a new company or product, it can put them on the road to success.

The ASSEMBLY Show will generate a lot of excitement and media interest, and there are many free ways to get your name out in the media.

• Share your company's story with our registered press
  Many of the industry trade publications are already working on pre-show issues and they are looking for information from the exhibitors to help them write the most complete and comprehensive coverage about The ASSEMBLY Show. We encourage you to send press materials to all of the trade editors.
• Virtual Press Office at The ASSEMBLY Show
  Interested in posting your press releases on The ASSEMBLY Show Industry News feed? ASSEMBLY exhibitors can post up to three press releases at no cost to the virtual press office on The ASSEMBLY Show website. Complete the online submission form to submit your press release today.
• Plan to drop off press kits in The ASSEMBLY Show Press Office
  The ASSEMBLY Show press room will be located at the Donald E. Stephens Convention Center in Rosemont, IL. Exhibitors are encouraged to display their information kits in the Press Room for easy access by the media. Access is restricted to accredited members of the working press. Up to 25 kits may be placed in the press room and all kits should be dropped off to the Press Room onsite.

Press Contact:

Amy Riemer
Media Relations Manager
P: 978-475-4441
C: 978-502-4895
amy@theassemblyshow.com

Increase your exposure at The ASSEMBLY Show by becoming a sponsor or take advantage of the many marketing opportunities that will give your company significant presence to a targeted audience of assembly professionals.

DEADLINE FOR DISCOUNTED RATES = OCTOBER 5, 2021

OnPeak is the only official housing vendor for The ASSEMBLY Show. Various hotels and reservation options are available. By booking in The ASSEMBLY Show's official and approved room block you will receive considerable discounts on room rates. For best rates at the most popular hotels we encourage you to book your rooms early.

BOOK YOUR HOTEL TODAY

Beware of unauthorized hotel solicitations and avoid companies falsely posing as a partner of the Show. For your protection, only book via our official hotel partner, OnPeak.Learn more.

The purpose of The ASSEMBLY Show exhibitor bulletins is to keep each exhibitor up-to-date on information regarding their booth space and participation in the show. Please select the link(s) below to view a copy of each published bulletin for the The 2021 ASSEMBLY Show.

• Exhibitor Bulletin - Volume 1
• Exhibitor Bulletin - Volume 2
• Exhibitor Bulletin - Volume 3
• Exhibitor Bulletin - Volume 4
• Exhibitor Bulletin - Volume 5
• Exhibitor Bulletin - Volume 6
• Exhibitor Bulletin - Volume 7

The ASSEMBLY Show event management team is here to help.

View all TEAM MEMBERS & contact information

Looking for materials and information on past ASSEMBLY Shows? Select the link below to find videos, photos, directories and post-show reports from previous ASSEMBLY Shows.

VIEW PAST SHOW INFORMATION

Save The Date for The ASSEMBLY Show!

• October 26 – 28, 2021
• October 25 – 27, 2022
• October 24 – 26, 2023
• October 22 – 24, 2024
• October 21 – 23, 2025